Religion-forming on steroids.

Dawkins devotes a couple of his pages to these little interesting movements.

They really made me smile, and I just had to share. 

It sounds like such a plausible way of how any (yeah, any) religion has been formed at one point:

"We don't know what the fuck is going on! It's probably god(s) doing some work... lets worship 'em! Maybe we will be in their favor then, too/more often!? Praise the Cargo/Trinity/Buddha/Allah/Flying Spaghetti Monster/iPhone/Tim Lincecum!"